2011 / NSF previews denim to buyers. Response is amazing.

2010 / The new brand identity is launched.

2010 / Nick Friedberg introduces the first NSF collection for women.

2008 / NSF expands from sweaters and cut & sew knits into complete collection, including suiting, outerwear and woven shirts. Mens collection introduced in all 42 Neiman Marcus stores.

2007 / Collection expands to Spring, Summer, Fall, Holiday/Resort seasons.

2005 / Nick Friedberg launches NSF. Top buyers at Barneys and Ron Herman take notice.

1999–2004 / Nick Friedberg works for James Perse and YaYa brands. Gains hands-on experience in the art and commerce of clothing design.